Xiao Hong Shu Marketing

Xiaohongshu (Little Red Book) is described as China’s equivalent of Instagram. Xiaohongshu has 100 million monthly active users. Users on the platform can share their experiences, reviews, and recommendations while also having the ability to discover and purchase products directly through the platform.

Xiaohongshu predominantly attracts a young, female audience. This demographic focus makes it an ideal platform for businesses targeting this specific market segment. 

Xiaohongshu’s algorithm has a viral nature. Well-received content can quickly gain widespread visibility.

At eRank, our specialists extensively understand its influence importance and potential. As such we have developed a range of specialised services to best maximise your business brand awareness and gain new customers on Xiaohongshu.

Benefits of Xiaohongshu Marketing

Strong Word-Of-Mouth Advertising

Xiaohongshu’s user-generated review content has a reputation for authenticity, and the word of mouth generated can have a strong effect on brand awareness and sales

Large Audience Base

Xiaohongshu has 100 million monthly active users. It is popular among generation Z and millennials

Great User Engagement

Xiaohongshu can use digital media and technologies such as AI-powered recommendations to enhance the user experience and increase sales.

Encourages Online Community Building

On XiaoHongShu, users can share lifestyle, shopping experiences and creative content using a variety of formats including photos, text, videos and livestreaming.

Why Clients Choose Us

Result-Driven

Our every marketing campaign is through proper scoping of client’s requirements, and thorough campaign analysis and optimisation to meet your business objectives effectively.

Performance Guarantee

As a leading digital marketing agency, if your performance goals are not met within the campaign period, we will extend the work without charges.

Only Done by Local Experts​

Our Xiaohongshu marketing campaigns and strategic planning are done locally by our Xiaohongshu marketing experts, with many years of experiences executing marketing campaigns to meet your business needs.

Cost-Effective

We can provide cost effective marketing campaign for you as we are specialise in digital marketing for many years, and have a team of marketing experts thus can reduce the setup cost yet not compromising the quality for you.

Our Services

Start Your Xiaohongshu Journey With Us!

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Xiaohongshu Verified Account

Open an official account for your business and start to engage with your customers.

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Xiaohongshu account management

Create engaging contents, personalised marketing campaign, and scope out your requirements to meet your business goals effectively.

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Xiaohongshu Marketing Campaigns

Develop compelling content that showcases your brand’s story and establishes a personal connection with your customers. This will generate interest, build relationships, and ultimately drive conversions.

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Reporting & Analysis

Monthly report on campaigns results & provides insights for future strategies. You are clear on the campaign performance and can adjust campaign strategy at any point in time!

Our Client Reviews

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